Event Photography can be said to be as old as photography itself. Most aspects of photography such as wedding photography were carved out from event photography itself as they in their entirety are also events. In event photography, photographers capture images at events and make them available for sale to anyone who is interested in them. The innovation in technology used in photography has increased the boundless possibilities of event coverage and as a result, the type of photographs that can be expected from events gave dramatically increased in quality.
Before the advent of the current digital age of technology, most event photographers commence the taking of the pictures at the beginning of the event, for example, a black-tie dinner. As the event is ongoing, the photographer finds a way to excuse himself to get the pictures developed, printed and mounted before going back to the event and try to make sales from guests who are interested in the pictures. However, in present day such a scenario is no longer the norm as the latest digital equipment have made it possible for guests to have their pictures taken and seem them almost instantly. For event photographer Steve Burton this has certainly made his job easier as he is able to take as many pictures as possible and provide them to prospective clients within the twinkling of an eye.
For an indoor event such as a birthday, school prom or ball, there would be the typical setup of a portable studio that has its own studio lighting and backdrop. This type of portable studio allows for the digitally captured images to be automatically transmitted to a desktop or PC via a wireless network. The presence of a sales desk in this setup processes the images instantly and once the images are present at the sales desk, clients can view them and decide on which to purchase and if possible which to have retaken. This type of setup has its many uses especially in scenarios which deal with large group shots. Digital photography makes event photography easier as it gives room for the photographer to capture several images within a short frame of time and get an image that is sure to pertain to the needs of the whole group or a portion of them.
With the benefit of better quality images captured thanks to digital cameras, another added bonus is the fact that the photographer is more flexible than he would have been if film were to have been made use of. The photographer can find himself or herself in the midst of the action by covering award presentations, doing the informal or formal table shots or capturing a speech without having to rush to develop the film of the images taken. You even find that the fact that the images are available almost instantly for viewing at the sales desk could provide another form of entertainment at the event. It is not a rare phenomenon to find a large screen displaying the images of the guests at the event and instead of being just a memento that the guests get to keep, it becomes entertainment.